APA (7th ed.) Citation

Burby, J., Atchison, S., & Sterne, J. (2007). Actionable Web Analytics: Using Data To Make Smart Business Decisions (1st edition.). Sybex.

Chicago Style (17th ed.) Citation

Burby, Jason, Shane Atchison, and Jim Sterne. Actionable Web Analytics: Using Data To Make Smart Business Decisions. 1st edition. Sybex, 2007.

MLA (9th ed.) Citation

Burby, Jason, et al. Actionable Web Analytics: Using Data To Make Smart Business Decisions. 1st edition. Sybex, 2007.