Actionable Web Analytics : Using Data To Make Smart Business Decisions /

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect v...

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Bibliographic Details

Main Authors:	Burby, Jason (Author), Atchison, Shane (Author), Sterne, Jim (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Sybex, 2007.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource