A Creator's Guide to Transmedia Storytelling : How to Captivate and Engage Audiences across Multiple Platforms /

The First How-To Strategy Guide to Transmedia Storytelling "Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it ca...

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Bibliographic Details

Main Author:	Phillips, Andrea (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource