Absolute Value - What Really Influences Customers in the Age of (Nearly) Perfect Information /

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix-for thinking about consumer decision making, which should help managers develop more effective marketing strategies. How people buy things has changed profoun...

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Bibliographic Details

Main Authors:	Simonson, Itamar (Author), Rosen, Emanuel (Manu), 1953- (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	HarperCollins Publishers, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource