Building Brand Communities /

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know t...

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Bibliographic Details

Main Authors:	Jones, Carrie (Author), Vogl, Charles (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Berrett-Koehler Publishers, 2020.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource