China's New Culture of Cool : Understanding the world's fastest-growing market /

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply...

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Bibliographic Details

Main Authors:	Yu, LiAnne (Author), Chan, Cynthia (Author), Ireland, Christopher (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	New Riders, 2006.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource