Cyberbranding : Brand Building in the Digital Economy /
The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the bu...
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| Format: | eBook |
| Language: | English |
| Published: |
Pearson,
2001.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
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