Cyberbranding : Brand Building in the Digital Economy /

The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the bu...

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Bibliographic Details

Main Author:	Breakenridge, Deirdre (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson, 2001.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource