Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information /

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experienc...

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Bibliographic Details

Main Author:	McKean, John (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2014.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource