Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, 2nd Edition /

In Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least...

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Bibliographic Details

Main Author:	Collica, Randy (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	SAS Institute, 2011.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource