Customer Data Integration : Reaching a Single Version of the Truth /

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work,...

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Bibliographic Details

Main Authors:	Dyché, Jill (Author), Levy, Evan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2006.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource