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CRM /

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...

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Bibliographic Details
Main Author: Peel, Jeffrey (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Digital Press, 2002.
Edition:1st edition.
Subjects:
Electronic books.
Online Access:Connect to this electronic resource

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