CRM /

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...

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Bibliographic Details

Main Author:	Peel, Jeffrey (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Digital Press, 2002.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource