| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00004139549 |
| 005 |
20260130162659.6 |
| 006 |
m o d |
| 007 |
cr cn |
| 008 |
020415s2002 xx o eng |
| 020 |
|
|
|z 9780080503448
|
| 020 |
|
|
|z 155558263X
|
| 020 |
|
|
|z 9781555582630
|
| 035 |
|
|
|a (CaSebORM)9781555582630
|
| 040 |
|
|
|d UtOrBLW
|
| 041 |
0 |
|
|a eng
|
| 100 |
1 |
|
|a Peel, Jeffrey,
|e author.
|0 http://id.loc.gov/authorities/names/n2002010628
|
| 245 |
1 |
0 |
|a CRM /
|c Peel, Jeffrey.
|
| 250 |
|
|
|a 1st edition.
|
| 264 |
|
1 |
|b Digital Press,
|c 2002.
|
| 300 |
|
|
|a 1 online resource (217 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
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|a text file
|
| 520 |
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|a In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.
|
| 533 |
|
|
|a Electronic reproduction.
|b Boston, MA :
|c Safari,
|n Available via World Wide Web.
|d 2002.
|
| 538 |
|
|
|a Mode of access: World Wide Web.
|
| 542 |
|
|
|f Copyright Elsevier Science & Technology
|g 2002
|
| 588 |
|
|
|a Online resource; Title from title page (viewed July 3, 2002)
|
| 500 |
|
|
|a Electronic resource.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a Safari, an O'Reilly Media Company.
|
| 856 |
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|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|h No information provided
|
| 998 |
f |
f |
|t 0
|l Available Online
|