CRM /
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
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| Format: | eBook |
| Language: | English |
| Published: |
Digital Press,
2002.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (217 pages) |
| Format: | Mode of access: World Wide Web. |