Crisis Communications : The Definitive Guide to Managing the Message /

The Definitive Guide to Communicating in Any Crisis "When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications - or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator...

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Bibliographic Details
Main Author: Fink, Steven (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: McGraw-Hill, 2013.
Edition:1st edition.
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