Buy Now : Creative Marketing that Gets Customers to Respond to You and Your Product /

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct respon...

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Bibliographic Details

Main Authors:	Cesari, Rick (Author), Kelly, Tom (Author), Lynch, Ron (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2011.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource