Museum membership innovation : unlocking ideas for audience engagement and sustainable revenue /

"Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation."--

Bibliographic Details
Main Author: Siemer, Rosie (Author)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2020]
Subjects:

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Call Number: AM122 .S54 2020
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