Brand Revitalization : Creating a Plan to Win /

This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop pla...

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Bibliographic Details

Main Authors:	-, Larry (Author), -, Joan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2010.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource