APA (7th ed.) Citation

Maddock, G., Uriarte, L., & Brown, P. (2011). Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Maddock, G., Luisa Uriarte, and Paul Brown. Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models. 1st edition. Wiley, 2011.

MLA (9th ed.) Citation

Maddock, G., et al. Brand New: Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models. 1st edition. Wiley, 2011.