Brand New : Solving the Innovation Paradox-How Great Brands Invent and Launch New Products, Services, and Business Models /

Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly foc...

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Bibliographic Details

Main Authors:	Maddock, G. (Author), Uriarte, Luisa (Author), Brown, Paul (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2011.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource