Branding TV, 2nd Edition /

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying...

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Bibliographic Details

Main Authors:	McDowell, Walter (Author), Batten, Alan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2005.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource