Branding For Dummies, 2nd Edition /

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your compa...

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Bibliographic Details

Main Authors:	Chiaravalle, Bill (Author), Schenck, Barbara (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	For Dummies, 2014.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource