Branding For Dummies® /

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your...

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Bibliographic Details

Main Authors:	Chiaravalle, Bill (Author), Schenck, Barbara (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2006.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource