Brand Enigma : Decoding the Secrets of your Brand /

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business developme...

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Bibliographic Details

Main Authors:	Bruce, Duncan (Author), Harvey, David (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2008.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource