Brand Aid, 2nd Edition /

Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding pro...

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Bibliographic Details

Main Author:	VanAuken, Brad (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	AMACOM, 2014.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource