Advocate Marketing : Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships /

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of...

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Bibliographic Details

Main Author:	Thomas, Barbara (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2016.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource