Advertising in Tourism and Leisure /

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, ev...

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Bibliographic Details

Main Authors:	Morgan, Nigel (Author), Pritchard, Annette (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource