Hands-On Data Science for Marketing /

Optimize your marketing strategies through analytics and machine learning Key Features Understand how data science drives successful marketing campaigns Use machine learning for better customer engagement, retention, and product recommendations Extract insights from your data to optimize marketing s...

Full description

Bibliographic Details

Main Author:	Hwang, Yoon (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Packt Publishing, 2019.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource