Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line /

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social i...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Hessekiel, David (Author), Lee, Nancy (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2012.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource