Essentials of Services Marketing, Second Edition /

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...

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Bibliographic Details

Main Authors:	Wirtz, Jochen (Author), Chew, Patricia (Author), Lovelock, Christopher (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2012.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource