Fortune at the Bottom of the Pyramid, Video Case Studies, The /

Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies presented in the book. The Market Exists at the Bottom of the Pyramid Casas Bahia Produced by Andrew Wilson and Sami Foguel In fifty years, Casas Bahia has grown from one man selling blankets and...

Full description

Bibliographic Details

Main Author:	Prahalad, C. K. (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	PH Professional Business, 2010.
Edition:	1st edition.
Subjects:	Electronic videos.
Online Access:	Connect to this electronic resource