Fizz : Harness the Power of Word of Mouth Marketing to Drive Brand Growth /

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's a...

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Bibliographic Details

Main Author:	Wright, Ted (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2014.
Edition:	1st edition.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Connect to this electronic resource