Find Your Next : Using the Business Genome Approach to Find Your Company's Next Competitive Edge /
Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Fi...
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| Format: | eBook |
| Language: | English |
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McGraw-Hill,
2011.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next , Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business "genome," or DNA-your company's unique position in today's market based on strengths, challenges, industry trends, and other factors-match it to that of a successful company in another industry, then model your own decisions on those of the matching company. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (304 pages) |
| Format: | Mode of access: World Wide Web. |