Marketing the arts : an introduction /
"Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performi...
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2020]
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| Summary: | "Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically"-- |
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| Physical Description: | 1 volume : illustrations (black and white) ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781538128947 1538128942 9781538128954 1538128950 |