Marketing the arts : an introduction /

"Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performi...

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Bibliographic Details
Main Author: Rhine, Anthony (Author)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2020]
Subjects:

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Call Number: NX634 .R49 2020
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