Localizing global marketing strategies : emerging research and opportunities /

Bibliographic Details

Main Author:	Harvey, Janell NaKia, 1980- (Author)
Corporate Author:	IGI Global Online
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Marketing. Success in business. Electronic books.
Online Access:	Connect to the full text of this electronic book