Cover Image

Fashion marketing and communication : theory and practice across the fashion industry /

Bibliographic Details
Main Author:	Mitterfellner, Olga, 1978- (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:	Fashion merchandising. Advertising > Fashion. Clothing trade. Communication in marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Communicating fashion brands : theoretical and practical perspectives /
Published: (2020)

The death of fashion : the passage rite of fashion in the show window /
by: Gruendl, Harald
Published: (2007)

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces /
Published: (2021)

60 minutes. fashion magazines /
Published: (2008)

How clothing is sold /
Published: (2002)

Fashion marketing : influencing consumer choice and loyalty with fashion products /
by: Le Bon, Caroline
Published: (2015)

Fashion promotion : building a brand through marketing and communication /
by: Moore, Gwyneth
Published: (2021)

Touch : building your brand in the experience economy /
by: Dietzel, Jörg, 1961-
Published: (2020)

Fashion spaces : a theoretical view /
Published: (2020)

The language of branding : theories, strategies and tactics /
by: Lerman, Dawn, et al.
Published: (2018)

Innovation in branding and advertising communication /
Published: (2021)

An introduction to fashion retailing : from managing to merchandising /
by: Koumbis, Dimitri
Published: (2021)

The language of cosmetics advertising /
by: Ringrow, Helen
Published: (2016)

Branding as communication /
by: Barnes, Susan B.
Published: (2017)

A guide to fully fashioned sweater manufacturing /
by: Puri, Sunil Kumar (Textile Technologist)
Published: (2020)

Elements of style.
Published: (2005)

Branded protest /
Published: (2019)

Fashion brands : branding style from Armani to Zara /
by: Tungate, Mark, 1967-
Published: (2008)

Fashion brands : branding style from Armani to Zara /
by: Tungate, Mark, 1967-
Published: (2012)

The fashion business : theory, practice, image /
Published: (2000)

Product innovation in the global fashion industry /
Published: (2018)

Brand love is not enough : a theory of consumer brand relationships in practice /
by: Blackston, Max
Published: (2018)

Journal of global fashion marketing.
Published: (2010)

International corporate brand management : evaluating standardized corporate branding across countries /
by: Meierer, Markus
Published: (2011)

The magic of fashion : ritual, commodity, glamour /
by: Moeran, Brian, 1944-
Published: (2015)

Return of the hustle : the art of marketing with music /
by: Sheinkop, Eric
Published: (2015)

Detroit venture partners, customer data, and branding.
Published: (2013)

Strategic branding.
Published: (2016)

Leveraging the brand.
Published: (2016)

Charity water, trends and brand imperatives.
Published: (2015)

From chaos to opportunity : why brand strategy matters more than ever.
Published: (2016)

Me, incorporated? personal branding & the meaning of work.
Published: (2017)

The new frontier of - branding.
Published: (2015)

Visual branding : a rhetorical and historical analysis /
by: McQuarrie, Edward F., et al.
Published: (2016)

The brand marketing book : creating, managing, and extending the value of your brand /
by: Marconi, Joe
Published: (2000)

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
by: Colon, Geoffrey
Published: (2016)

Personal branding for dummies /
by: Chritton, Susan
Published: (2014)

Strategic brand management.
Published: (2016)

Uber-branding : how to create desire beyond utility, value or reason.
Published: (2016)

Brand equity.
Published: (2016)