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Fashion marketing and communication : theory and practice across the fashion industry /

Bibliographic Details
Main Author: Mitterfellner, Olga, 1978- (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:
Fashion merchandising.
Advertising > Fashion.
Clothing trade.
Communication in marketing.
Branding (Marketing)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780429451591
0429451598
9780429837173
0429837178
9780429837159
0429837151
9780429837166
042983716X