Strategic planning for public relations /
Offers an innovative and clear approach for developing public relations campaigns. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to a myriad of situations and or...
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2017.
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| Edition: | Fifth edition. |
| Subjects: |
| Summary: | Offers an innovative and clear approach for developing public relations campaigns. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to a myriad of situations and organizations in the real world. -- Publisher description. |
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| Physical Description: | xxxiv, 540 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781138282056 1138282057 9781138282063 1138282065 |