Strategic planning for public relations /
Offers an innovative and clear approach for developing public relations campaigns. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to a myriad of situations and or...
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Bibliographic Details
| Main Author: |
Smith, Ronald D., 1948-
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York, NY :
Routledge,
2017.
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| Edition: | Fifth edition. |
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| Subjects: | |
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