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The consumer culture theory of brands /

Bibliographic Details
Main Author: Pennington, Robert (Sociologist) (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019.
Subjects:
Brand loyalty.
Consumption (Economics)
Consumers > Research.
Marketing research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Overview
  • Cultural use of objects as signs
  • Economics and brands
  • Consumer view of brands
  • Brands as consumer signifiers
  • Brands as language
  • Implications.