The consumer culture theory of brands /

Bibliographic Details
Main Author:	Pennington, Robert (Sociologist) (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2019.
Subjects:	Brand loyalty. Consumption (Economics) Consumers > Research. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book

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