Digital disruption in marketing and communications : a strategic and organizational approach /

Bibliographic Details
Main Author:	Magnotta, Edoardo (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Series:	Routledge studies in marketing ; 8.
Subjects:	Marketing > Management. Marketing > Technological innovations. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

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