Transgenerational marketing : evolution, expansion, and experience /

Content pillars.
Published: (2014)

Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market /
by: Krentzel, Georg August
Published: (2021)

Strategic marketing.
Published: (2016)

What is strategic marketing?
Published: (2016)

Sensory marketing : theoretical and empirical grounds /
by: Hultén, Bertil, 1949-
Published: (2015)

Marketing to Millennials /
by: Fromm, Jeff, et al.
Published: (2013)

Drucker on Marketing : Lessons from the World's Most Influential Business Thinker /
by: Cohen, William
Published: (2012)

Manager's Guide to Online Marketing /
by: Weaver, Jason
Published: (2013)

Kiss, Bow, or Shake Hands, Sales and Marketing : The Essential Cultural Guide-From Presentations and Promotions to Communicating and Closing /
by: Morrison, Terri, et al.
Published: (2011)

Strategies in markets for experience and credence goods /
by: Benz, Men-Andri
Published: (2007)

Causation, webinars, and corporate gifting.
Published: (2013)

Big data : using smart big data, analytics and metrics to make better decisions and improve performance /
by: Marr, Bernard
Published: (2015)

Retail 101 : The Guide to Managing and Marketing Your Retail Business /
by: Reyhle, Nicole, et al.
Published: (2014)

Fizz : Harness the Power of Word of Mouth Marketing to Drive Brand Growth /
by: Wright, Ted
Published: (2014)

Being the shopper : understanding the buyer's choice /
by: Lempert, Phil
Published: (2002)

Stiletto Network /
by: Ryckman, Pamela
Published: (2013)

Target Opportunity Selling : Top Sales Performers Reveal What Really Works /
by: Read, Nicholas
Published: (2013)

Get Clients Now! (TM), 3rd Edition /
by: Hayden, C. J., et al.
Published: (2013)

The New Solution Selling, 2nd Edition /
by: Eades, Keith
Published: (2003)

Power Through Partnership /
by: Polk, Betsy, et al.
Published: (2014)

Smart Prospecting That Works Every Time! : Win More Clients with Fewer Cold Calls /
by: Krause, Michael
Published: (2013)

Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan /
by: Wohlfeil, Markus, 1969-
Published: (2018)

Nabisco, discrete-choice analysis, and working remotely.
Published: (2014)

Mobile marketing channel : online consumer behavior /
by: Shareef, Mahmud Akhter, 1966-, et al.
Published: (2016)

E-readers, analytics, and big data.
Published: (2013)

The customer journey, event experiences, and engagement.
Published: (2013)

Convergence marketing : strategies for reaching the new hybrid consumer /
by: Wind, Yoram
Published: (2002)

Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /
by: Kaufmann, Hans Ruediger, 1958-, et al.
Published: (2017)

Marketing manipulation : a consumer's survival manual /
by: Kamins, Michael A.
Published: (2019)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Competitive branding strategies : managing performance in emerging markets /
by: Rajagopal, 1957-
Published: (2019)

How consumers decide /
Published: (2008)

The Routledge companion to consumer behavior /
Published: (2017)

Consumer behavior & sustainability.
Published: (2016)

Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers /
by: Fromm, Jeff, et al.
Published: (2018)

Understanding consumer decision making : the means-end approach to marketing and advertising strategy /
Published: (2000)