Transgenerational marketing : evolution, expansion, and experience /

Bibliographic Details

Main Author:	Rajagopal, 1957- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2020]
Subjects:	Marketing. Strategic planning. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book