APA (7th ed.) Citation

Rajagopal. (2020). Transgenerational marketing: Evolution, expansion, and experience. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Rajagopal. Transgenerational Marketing: Evolution, Expansion, and Experience. Cham, Switzerland: Palgrave Macmillan, 2020.

MLA (9th ed.) Citation

Rajagopal. Transgenerational Marketing: Evolution, Expansion, and Experience. Palgrave Macmillan, 2020.

Warning: These citations may not always be 100% accurate.