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Launching new ventures : an entrepreneurial approach /

This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth e...

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Bibliographic Details
Main Author:	Allen, Kathleen R. (Author)
Format:	Book
Language:	English
Published:	Boston : Cengage, [2020]
Edition:	Eighth edition.
Subjects:	Businesspeople. Entrepreneurship. Small business > Planning. Business planning. New business enterprises > Management.

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