Launching new ventures : an entrepreneurial approach /
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth e...
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Bibliographic Details
| Main Author: |
Allen, Kathleen R.
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
Boston :
Cengage,
[2020]
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| Edition: | Eighth edition. |
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| Subjects: | |
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