Launching new ventures : an entrepreneurial approach /
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth e...
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Cengage,
[2020]
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| Edition: | Eighth edition. |
| Subjects: |
| Summary: | This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans and advice from successful entrepreneurs. |
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| Item Description: | Previous edition: 2016. |
| Physical Description: | xix, 380 pages : color illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0357039173 9780357039175 |